Discover Tshwane Innovation Challenge, Team Collaboration

The logo represents Tshwane as a destination where history, nature, culture, sport, and modern development come together. The flowing graphic forms symbolise a journey of exploration, connecting the different attractions and experiences the city offers. The wildlife imagery represents opportunities to experience South Africa’s natural heritage, while the sporting symbols communicate energy, recreation, and active lifestyles. The architectural landmark and city skyline represent Tshwane’s historical significance, government institutions, urban development, and role as a centre of innovation. Together, these illustrations communicate that the city offers more than one type of tourism experience.

The large black initial serves as a strong visual anchor and represents the starting point of discovery. We interpreted black as a symbol of the unknown: the experiences, places, and stories that visitors have yet to discover. It represents the curiosity of someone who does not yet know everything Tshwane has to offer but is eager to explore, learn, and uncover its hidden attractions. The colourful graphic forms extending from the initial represent the discoveries that follow, revealing the richness and diversity of the city. Through this concept, we wanted to communicate that discovering Tshwane is a journey from the unfamiliar to the extraordinary.